Biography

For over three decades, Anup Sharma has empowered leaders, institutions, and organizations to craft impactful narratives and foster high-value relationships. Renowned for bringing clarity, structure, and influence to complex communication environments, he guides strategy across public relations, policy communications, political campaign management, and digital engagement. Anup is recognized for his ability to forge lasting partnerships and alliances at national and global levels.

Anup currently serves as PR & Strategic Communications Advisor; Co-founder - Quivora Advisory and BAJAKO, the world's largest alliance for women's, children's, and adolescents' health - and sits on the board of the Centre for Empowerment & Development Studies (CEDS). He advises the World Bank Group on strategic communications for rural development and livelihood programs and has worked extensively with India's flagship citizen engagement platform, MyGov India, and the Ministry of Urban Development, supporting the Swachh Bharat and Smart City Missions.

Anup played a pivotal leadership role at the Public Relations Consultants Association of India (PRCAI), serving as Senior Director. At PRCAI, he helped shape the association's long-term vision and strengthened its institutional foundations. His focus on structured partnerships with PR firms, corporates, academia, and government stakeholders significantly expanded the association's national footprint through membership drives and partnerships. He curated flagship industry events, drove membership growth, and established collaborative knowledge platforms to elevate professional standards across Indian PR consultants and agencies. His role included fostering trust and alignment within the ecosystem, positioning PRCAI as a respected voice for ethical, credible, and future-forward industry association.

Earlier, Anup was part of the IFC-World Bank Group's Investment Climate Advisory team, supporting tax reform programs in Bihar. He also led strategic communications and partnerships for UNICEF's acclaimed ‘India Unite to End Polio Now' campaign.

In his over two and a half decades of professional career, Anup has worked with some of the leading Public Relations, Communications & Marketing firms including Weber Shandwick, Perfect Relations, Vaishnavi Corporate Communications, Solutions I Digitas. Anup has advised political leaders, multinational corporations, and governments, delivering integrated communications for Tata Group, Coca-Cola, Google India, Cairn India, and three chief ministers and two union ministers across party lines.

An MBA in Advertising & PR, Anup was ranked 19th globally in Commetric's PR Influencer Index and listed among India's Top 100 PR Game Changers. A columnist, visiting faculty, and knowledge and community event curator #BAJAKO - Bihar & Jharkhand KOumUnity, Behtar Jharkhand, #360DegreeDisruption, Scribes & Storytellers) and advises the Delhi Literature Festival.